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"Pandamonium" Success for One Local Small Business

URBANA -- They sell until there's nothing left. But the chance of running out doesn't stop people from lining around the corner for Pandamonium Doughnuts.

"We threw different ideas around and "pop-up" was one of them. And we never really expected to be this popular I guess. It's kind of blown up more than we ever thought," Pandamonium Doughnuts founder James Kyung said.

When Pandamonium first started they were only selling about 30 to 40 doughnuts at the farmers market. Now, that's gone up to about 600. Kyung says much of his success has come from the support from other local business owners, like Urbana's Colab founder Matt Cho.
"I think we're just trying to demystify the whole concept of failure as a small business, or even being in business in general. There's always going to be success and failure but the idea is that shouldn't define your business," Cho said.

What does define the business --and its success -- is its social media presence. With more than 1,500 Facebook "likes," and nearly 300 Twitter "followers," customers say that's what keeps them coming back.

"Seeing them being able to engage with the community the way that they do via social media or at like in the Colab, at the Farmer's Market. So they're there for the people and they really respond to that well. And I think that's what really inspires me about the small business feel," customer Nina Youssefnia said.

ABC NewsChannel 15's Kim Shine reports.